Spring is a time for growth and new life, and we’re experiencing that here at Serendipity Media! We have new products launching online and in print, we're constantly switching gears with others, while at the same time maintaining and updating things that we've published for years. Needless to say, we have a lot of irons in the fire.
I’m sure you know what that feels like—and you know what it feels like to feel almost out of control. It’s at those moments you need to have a plan to make it all work.
Business Practices
Employee Satisfaction Equals Customer Satisfaction
Where do you start when you need to increase your company's competitiveness and profit? Should you focus on your employees first, or should you start by focusing on your customers first? In reality, you need to do both, however it is almost always best t...
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Attract Great Employees
If you want to attract great employees, evaluate the employees you already have. Even if you’re a one-person band, do the evaluation to determine what the strengths and weaknesses of your business are because you’ll want to add a candidate who brings t...
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5 Tips for Customer Retention
How do suppliers acquire new business? Through mailers or exciting offers? By networking with current clients? How important is repeat business to you? No matter your answers, the thread that runs throughout your company's mission statement should pu...
Read More...Sales
Promote Deals on Facebook
Amish Acres in Nappannee, Indiana, is making good use of social networking channels to boost client awareness of special deals. The destination recently posted a new offer for its upcoming Southern Gospel Concert of The Pfiefers on Facebook, and in doing so engaged its clien...
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5 Quick Scripts for Responding to Customer Complaints
The last thing a customer with a complaint wants to hear you say is, “You’re wrong.” What they want to hear is that you understand them, appreciate them, and agree with them on the importance of the value they have cited in their complaint. ...
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Is Great Customer Service in Your Tool Kit?
Treat others as you want to be treated is the Golden Rule of customer service, right? In a day and age where service is clearly lacking, the Golden Rule is hard to find, let alone define. Wikipedia defines customer service as “a series of activities designed to enhance the leve...
Read More...Marketing
5 Reasons PR Increases SEO
Using online versions of the traditional press release can increase your search engine optimization (SEO), and drive traffic to your websites. SEO press releases are published internally by the business itself are delivered to every major search engine as well as media outlets...
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That FROM Field Can Really Sting You In The Butt
It sure is a big responsibility to be in charge of the company Email Newsletter. Once a week you, and only you, are responsible to carefully craft an email marketing message and get it out to all of your sacred e-newsletter subscribers. ...
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Tips to Kick Start Your Pinterest Page
Pinterest is the new social media kid on the block, but with its 10 million active monthly users, it isn't something suppliers should wait to use to grow sales. Many destinations and suppliers are already using Pinterest to drive traffic to their websites or raise awareness of c...
Read More...Industry Updates
Congressman: Motorcoach Safety Should be Based on Scientific Research
Motorcoach safety is a key issue in the House and Senate Conference Committee on transportation reauthorization, according to Congressman Bill Shuster in comments he made to the American Bus Association (ABA) Board of Directors. ABA's board received an update on pending C...
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Pure Michigan Photos: There's an App for That
Pure Michigan has a new Facebook app that allows fans to include images from the award-winning campaign in their Facebook timeline, Twitter, desktop, iPad or mobile backgrounds. Fans can chose from twelve different images that highlight Michigan’s natural beauty and unique des...
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Tourism Cares Volunteers in Action
Tourism Cares volunteers gathered at the Pensacola Lighthouse and combined put in almost fifteen hundred hours of service–in one day. Volunteers painted, planted, cleaned, and restored all in an effort to encourage tourists and maintain a historical landmark. ...
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