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Education resource for the group travel supplier


Monday, 14 January 2013 11:52

3 Secrets For Creating a Highly Successful Business

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Feeling a bit overwhelmed with marketing your business? Not sure which shiny new objects you should be using (if any)? Don’t worry. You’re not alone. Let me clear the fog in one fell swoop with these three marketing secrets that work:


Secret One:
Don’t chase marketing “shiny objects.” That is, until you have your marketing message crystal clear and could answer the question: “Why should clients do business with my company, versus anyone and everyone else out there?” 

Facebook, Pinterest, Twitter, banner retargeting, banner tagging, geo-targeting, PPC, SEO, direct mail, display ads, promotional videos with SEO, etc., are nothing more than tools to help you build your business. Their only job is to carry your message to the right audience. Like carrier pigeons.

They’re not magic marketing bullets that will instantly help you explode your business. Unless, of course, you have unique marketing message to make your business stand out. 

Creating your unique marketing message is the place to start. Without this critical first step, it doesn’t matter whether you’re using Internet marketing, direct response marketing, social media, or any other tool out there; your marketing will be hard, frustrating, and slow to work.

Secret Two:
Overhaul your website. Seriously overhaul it. Without a doubt, having a great website is critical to creating a successful business. Actually, it’s the absolute cornerstone for any successful marketing campaign. Period. If a prospect hasn’t heard of you, the first thing he or she will do is Google your name and check out your website.

If your website looks lame and doesn’t properly provide the answers to questions in your prospect’s mind—in three seconds or less—BAM! They’re gone. Never to return.

But what makes a great website? It’s NOT about having flash animation or fancy graphics to win prospects over. It’s about creating a website that looks clean and modern, and contains compelling sales copy to work double-time for you. Gone are the days when a website was nothing more than an online brochure. In today’s new economy, you need your website to work as your sales team and persuade prospects to take action; buy from you; pick up the phone; give you their e-mail address. But all of this has to happen at the speed of light. Your copy and the look and feel of your website have to persuade your prospects in three seconds or less, or you’re toast.

Secret Three:
Ensure that every client and prospect interaction with your company is extraordinary. This is where”The Rule of Thirty-Two” comes into play. Here’s how it works: Every person knows at least thirty-two other people they could refer your business to. How would thirty-two new clients transform your business? Sure, not everyone is going to tell thirty-two people. But what if all of your clients told just one other person about how incredible you are to work with? That’s the fastest way to double your business!

Source: Adapted from Julie Guest, Coach & Marketing Mentor at The Client Stampede

Read 1530 times Last modified on Monday, 14 January 2013 11:52

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