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Education resource for the group travel supplier

 


Tuesday, 05 November 2013 07:34

Your Business 365

When I was younger, I was a competitive figure skater. Between skates, blades, and costumes, I was always at Paul Tosone’s skate shop. Paul was a former pairs skater-turned coach who then decided to start his own business. He became a skating blade sharpener, sold boots, repaired equipment—you name it. The man was like a machine. I used to watch him sharpen a pair of skates while wearing his own skates, jump on the ice and teach a lesson, then come back in and fit someone into boots. He ran seven days a week, nearly 365 days a year at this pace. One day, while I was watching him sharpen my skates, Paul looked up at me and said, "Owning your own business is a bitch. Don't start one."

Published in Business Practices
Wednesday, 25 July 2012 08:08

Social Media: Here Today, Here Tomorrow

Remember when e-mail marketing started, they said, direct mail is going to be a thing of the past. But even now, catalogs, donation requests, credit card offers, and local business promotions still show up in the mailbox. Direct mail is not dead.

Published in Marketing
Thursday, 17 May 2012 13:37

5 Reasons PR Increases SEO

Using online versions of the traditional press release can increase your search engine optimization (SEO), and drive traffic to your websites. SEO press releases are published internally by the business itself are delivered to every major search engine as well as media outlets. According to PRWeb, the releases are "optimized for search and hugely shareable via social media, online news releases help you boost rankings, increase traffic and bring in better leads." Use online news releases for these reasons:

Published in Marketing
Thursday, 03 May 2012 14:48

Tips to Kick Start Your Pinterest Page

Pinterest is the new social media kid on the block, but with its 10 million active monthly users, it isn't something suppliers should wait to use to grow sales. Many destinations and suppliers are already using Pinterest to drive traffic to their websites or raise awareness of company offerings. The image-sharing site is worth a thousand words, or a thousand plus page views when used correctly.

Jump on the bandwagon of the latest and greatest social media breakthrough using these marketing strategies.

Published in Marketing
Thursday, 12 April 2012 15:52

Use Social Media to Capture Audiences

Getting picked up on social media channels can have a snowball effect of web chatter. First you're company is mentioned in an article which leads to a Tweet which leads to a reTweet which is then posted to Facebook and shared by a follower, before long your Facebook Insights are showing exponential growth. Social networking is the way of the marketing future, but just how can you keep your company on the bandwagon?

Published in Marketing
Wednesday, 29 February 2012 09:39

Direct Mail – Making a Comeback?

Ten short years ago, direct mail was the primary way we marketed to tour operators. However, technology has created opportunities for lower cost marketing initiatives through e-mail, Facebook, Twitter, LinkedIn, etc. Is the pendulum swinging back toward old-fashioned direct mail? You be the judge.

Published in Kasie's Blog
Wednesday, 08 February 2012 16:54

Crisis! Your Social Networking Response

Social networking has a light and a dark side. If ever your fan page crosses over to the dark side, be prepared in how to best handle your crisis situation. One way to do so is to choose your battles when responding to social networking posts during a crisis. Examples that constitute a crisis situation may include negative comments, a local emergency, or highly opinionated posts. Although it may not be possible to respond in every crisis situation, there are ways to determine which will receive a reply. Follow this formula:

Published in Marketing
Thursday, 11 August 2011 09:31

If At First You Don't Succeed

You have probably heard the expression "If at first you don't succeed try, try again." This adage was created many decades ago and it remains true to this day. And even though many sales people understand it, they make a fatal mistake

Published in Sales
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Ph: 616.458.8371 • Fax: 616.458.8609 • Web: serendipitymediallc.com