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Education resource for the group travel supplier


Kasie Smith

Kasie Smith

Group travel suppliers everywhere are asking, how do I utilize Facebook to enhance my relationships with clients? Misty Martinchek has been with Shepler's Mackinac Island Ferry for the last eight years and today leads the sales and marketing efforts. Social media is a large part of their overall marketing plan, and Facebook is instrumental in helping them interact with fans and create loyal followers. I had a chance to talk with Misty and ask her a few questions that could lead you in the right direction. Here's what she had to say...

Thursday, 17 November 2011 10:49

eNewsletters- Right for You?

Has your destination ever considered creating an eNewsletter? On Tuesday, I had the honor of presenting a seminar in the 2011 Supplier Summit, where we explored this powerful and cost-effective tool. Many walked away with tips and ideas that will help them execute an effective campaign, while others walked away and realize that an eNewsletter may not be right for them. Is it right for your business? You decide.

Thursday, 10 November 2011 10:16

Core Values

Most companies, at some point or another, have created a mission statement that is meant to define their purpose or vision for conducting business. Mission statements can look great on a plaque hanging in your office or on your website for prospective clients to see, but when was the last time you reviewed it to make sure you and your staff are actually "living" it? Would you even be able to rattle it off without looking? If you haven't visited your mission statement in a while, or ever, there has never been a more critical time to do so.

Thursday, 03 November 2011 10:08

Invest in Yourself

The best asset you have is yourself! When was the last time you invested in that asset? Why don't you do it more often? I asked myself these very questions a few weeks ago when I was considering whether to participate in an annual conference for our industry. It was easy to come up with the many reasons to stay home, but what was the one good reason I should attend? The analytical thinker that I am came up with the answer by asking myself three simple questions. Here's what I considered before I made my final decision:

Saturday, 29 October 2011 00:00

Happy Halloween

Have some fun at work today – Happy Halloween

It happens to be a beautiful day and a perfect day to be celebrating Halloween! Our team is dressed in Orange and Black and we decided to have a little fun today. Here's some holiday trivia to get your spirit in the mood.

  1. What was the first wrapped candy in America?
  2. What are the average yearly sales for Halloween candy in the United States?
    a.) 75 Million b.) 90 Million c.) 1 Billion d.) 2 Billion
  3. In what country did jack o'lanterns originate?
  4. How many days did it take to make the original movie "Halloween?"
    a.) 21 b.) 46 c.) 93 d.) 182
  5. Between 1520 & 1630, more than 30,000 legal cases were tried against this Halloween character?
    a.) Vampires b.) Witches c.) Werewolves
  6. Pumpkins come in four colors.
  7. The tradition of bobbing for apples came from what ancient culture?

I hope you are having fun at work today. We certainly are!

Answers: 1.) Tootsie Roll 2.) 2 Billion 3.) Ireland 4.) 21 5.) Werewolves 6.) True 7.) Romans

Sunday, 30 October 2011 00:00

Real Questions? Real Answers!

The unique needs of a group travel supplier often get left with minimal attention. Group sales professionals are left alone to navigate the many questions of this complex market. Not any more. If you’ve wondered how to inspire your team to treat groups as VIPs, what new markets should you be considering, how do you get repeat business, and how to maximize my operator relationship, the wait is over. The 2011 Group Travel Supplier Summit is about real questions from real suppliers. Suppliers just like you told us the issues they face and the Summit answers those questions.

Thursday, 20 October 2011 09:08

There's No 'I' in Team

When was the last time you and your teammates got out of the office, had some fun and really thought outside the box? When was the last time you asked yourself why you do something the way you do it? How often do you evaluate what is working and what isn't working? And, what do you do to connect with your teammates?

Each year at Serendipity, we take two full days to get away from the office to enjoy some team building and brainstorming. The benefits are tremendous, and each year we identify ways to improve the overall direction of our company. Here are a few tips to consider when planning this type of event:

Student travel is among the fastest growing segment of the travel industry today. At the 2011 SYTA (Student & Youth Travel Association) annual conference, I had the chance to sit down with Bud Geissler the President of SYTA. We chatted about everything from the benefits of joining SYTA, what to consider if you are interested in attracting student groups, and opportunities for growth in the student market today. Bud is a passionate and gregarious leader, with a special talent of his own. If you watch the video until the end you just might enjoy how we "wrap" up the video.

Thursday, 06 October 2011 09:52

Customer Service Week

Being that it's customer service week, I thought it was appropriate to share with you one of the best customer service experiences I ever had. I'm sure you've experienced or heard about great customer service moments, but as a hospitality professional, it is critical to define what makes a great customer service experience, and what will get your customer telling their friends about the experience. Here's what the folks at the Inn at Bay Harbor did a few years ago—and I'm still talking about it!

Thursday, 29 September 2011 12:48

Educational Line-Up Announced

Suppliers like you have shared their ideas and suggestions for making the Group Travel Supplier in 2011 a tremendous success. Have you ever wondered how you can inspire your co-workers to treat groups like VIPs? How about uncovering ways to prepare, maximize, and capitalize on your trade show attendance? Do you have a limited budget and not sure how to maximize where to spend it? Or, are you wearing so many hats that you struggle with getting it all done? The Supplier Summit will provide you tips and ideas from experts in the group travel industry on being the best professional you can be. Click here to learn more about the 2011 Supplier Summit.

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