twitter_icon fb_icon GTS eNews Button

Education resource for the group travel supplier

 


Thursday, 14 November 2013 04:42

One Brilliant Sales Tip

In my last blog post, I shared three sales tips I learned at the Niche Media Conference. I’m still on a high from what I’ve learned and am personally putting those lessons into practice. In addition, I’m breaking down the lessons to share with our team to improve our overall sales effectiveness and, ultimately, be better service providers to our clients. 

Published in Kasie's Blog
Wednesday, 25 July 2012 07:36

Sell Like an Olympian!

Have you ever wondered what type of commitment it takes to become an Olympic athlete? Being the best athlete has never been something to which I aspired, but being the best I can be as an employer and team member is something for which I do strive. Olympic athletes share three common traits. These same traits can be applied to all facets of life, including sales and management.

Published in Kasie's Blog
Thursday, 24 May 2012 11:42

Take a Mental Dump

When was the last time you took a mental dump? For me, it was Friday, and what a relief it was. You’re probably thinking TMI, right? A mental dump has nothing to do with the restroom, rather, how we handle the information that’s going on in our head.

How often do you feel overwhelmed by the number of things you need to get done in any given period of time? How many checklists do you create? Do you ever notice when are you in the middle of something, you get distracted, and suddenly an hour has passed and you haven’t finished what you started?

Published in Kasie's Blog

An article was forwarded to me from a colleague about crisis management. Unfortunately, in the last month there have been incidents that required tour companies and attractions alike to dust off their crisis management plans and put them into action.

I’d like to assume you have a plan, but if you don’t, stop reading this and get one. If you do have a plan, when was the last time you really evaluated it? Does it reflect a communications plan that includes social media? Does it reflect the needs of the media/communications today?

Published in Kasie's Blog
Thursday, 26 April 2012 13:14

Is Pinterest Right for Group Marketing?

Pinterest is the fastest growing social network today. According to HubSpot, it’s rated as the number-five social networking site and ranks ahead of LinkedIn and Google+. This statistic alone is making marketers dive in and find ways to use it for promotional purposes. While this may be difficult for some industries, it’s easier for tourism professionals. Why? Pinterest is a site designed to share your tastes, interests, and desires with imagery and video. And, destination marketing is best shared through just that.

Published in Kasie's Blog
Thursday, 05 April 2012 10:19

Blog Site Increases Travel Sales

Tennessee bloggers are telling the tales of travel throughout the state to entice vacationers increase tourism sales. The blog, named "Tennessee TripTales: Finely Curated Stories From Across the State," gives travelers a fresh take on first-hand experiences in the East, Middle, and West regions on the state.

Published in Industry News

Headshot_-_close_upNot all group travel destinations have world-class museums, Broadway performance venues, a magnificent mile, amazing dining experiences and more. But what they do have are many of the same issues that all group travel destinations face. Joleen Haran is a veteran Assistant Tourism Director with the Chicago Convention and Tourism Bureau, and faces the same challenges that all destinations face from tracking, educating her members, the economy, and selling several different markets at once. Her experience handling these issues is a lesson every destination can learn, no matter how large or small.

Published in Kasie's Blog
Wednesday, 15 February 2012 16:11

Understanding the Operator/Supplier Relationship

In any sales position, it is important to understand the type of business to which you are selling. In the group travel industry, this is even more critical. The nuances in our market are extensive, so understanding the best selling practices, and how to go about them will help you increase your overall group travel sales.

Published in Kasie's Blog
Wednesday, 04 January 2012 14:33

Business Owners Benefit from Blogging

Communicating through virtual means becomes more varied every day, and business owners shouldn't overlook the blogosphere as a means to communicate with contacts and potential customers.

Published in Business Practices

Most of us register for a trade show, like the recent NTA, OMCA and other state travel trade shows, to generate new business opportunities that translate into overall sales revenue. During the show, you work the floor, visit with current clientele, and meet new prospects. But what happens after the show? Lack of follow-up can result in lost business. Instead, make sure you maximize your trade show investment by following these four critical steps upon your return to the office.

Published in Kasie's Blog
Banner
Banner
Banner

Serendipity Media, LLC • 535 Cascade West Pkwy • Grand Rapids • MI • 49546

Ph: 616.458.8371 • Fax: 616.458.8609 • Web: serendipitymediallc.com