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Wednesday, 18 December 2013 14:08

And here we are!

As 2013 comes to an end, it brings the promise of an exciting future. And as we all plan for our future, we need to ask ourselves, “How can we be more productive overall?” 

At Group Travel Supplier, that is exactly what we plan to do. 

Published in Kasie's Blog
Wednesday, 15 August 2012 21:13

Pure Michigan Surges on Social Media

Whether you like it, tweet it, pin it or hashtag it, Pure Michigan is expanding its social media fan-base, surpassing 400,000 Facebook fans and 500,000 eNewsletter subscribers in August.  Pure Michigan is also expanding its presence into new social media platforms, including Instagram, Pinterest and Google+. 

Pure Michigan continues to be one of the top-ranked state tourism agencies, with Think Social Media naming it the second-best social media presence among all state destination marketing agencies in the nation.

“Social media is a terrific opportunity to share the events, destinations and natural beauty Michigan has to offer, while also providing a forum for people to share their Pure Michigan experiences,” said George Zimmermann, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation.  “Our fans are incredibly active and we are constantly looking for new ways to engage with them and promote Michigan as a top destination here in the United States.”

In addition to regular updates from Travel Michigan, the Pure Michigan Facebook page allows fans to have conversations about destinations and events across Michigan and post their Pure Michigan photos and experiences. Pure Michigan also launched a new Facebook app in May that allows fans to include images from the award-winning campaign in their Facebook timeline, Twitter, desktop, iPad or mobile backgrounds. 

The Pure Michigan eNewsletter includes ideas to help plan Michigan getaways, including festival and event highlights, special promotions from featured destinations, deals, packages and shopping trips and a run-down on seasonal outdoor activities. During the recent Pure Michigan 400 Roush Mustang sweepstakes 59 percent of people who registered to win the Mustang also chose to opt-in to the Pure Michigan eNewsletter, for a total of 39,046 new subscribers.

Breaking ground with a strong presence on Google+ and Instagram Pure Michigan is leading the way in newer platforms as well. Pure Michigan boasts 94,000 fans on Google+, up from 54,000 in July. In a recent Google+ Hangout between NASCAR driver Brad Keselowski, crew chief Paul Wolfe and Pure Michigan, fans were able to submit questions via Twitter, Facebook, Google+ and the Pure Michigan blog and watch Keselowski and Wolfe respond in real time. The Hangout was also reposted to the Pure Michigan Connect blog and on its social channels. This was the first Google+ Hangout of its kind held by any state tourism agency. 

Pure Michigan holds the number one state tourism spot on Instagram with more than 3,600 followers since its launch in July.  To further facilitate fan interaction, Pure Michigan will turn its Instagram account over to a fan from the Instagram community who will serve as the official Pure Michigan Instagram photographer for the Pure Michigan 400 on August 19 at Michigan International Speedway.

The Pure Michigan Twitter and Pinterest accounts also have strong followings, with nearly 34,000 followers on Twitter and the number two state tourism Pinterest page. 

Additionally, continues to be the most visited state tourism website in the country.

Travel Michigan, part of the Michigan Economic Development Corporation, markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to

The Michigan Economic Development Corporation serves as the state's marketing arm and lead agency for business, talent and jobs, with on focus on helping grow Michigan's economy. For more on the MEDC and its initiatives, visit:

Source: Pure Michigan

Published in Industry News

The travel industry continues to be one of the prime drivers of the nation's economy, adding 9,200 new American jobs in July—the highest increase in four months—bringing total direct employment to 7,596,400. The recent Labor Department report shows that overall the unemployment rate was essentially unchanged at 8.3 percent for July 2012.

Published in Industry News

Thirteen destination marketing organizations (DMOs) have achieved accreditation from the Destination Marketing Accreditation Program (DMAP) in the most recent cycle. Developed by Destination Marketing Association International (DMAI), this industry-wide accreditation program is designed to recognize DMOs that meet or exceed industry standards.

Published in Industry News

President Obama is expected to sign MAP - 21 (Moving Ahead for Progress in the 21st Century) into law after the landmark legislation was passed by the United States House of Representatives and U.S. Senate June 29.

Published in Industry News

CEOs representing the nation's top travel destinations gathered in Washington, D.C., June 25-26 for the U.S. Travel Association's inaugural Destination CEO Roundtable, a forum for CEOs from leading convention and visitors bureaus to address pressing issues facing destinations across the country.

Published in Industry News

There are situations that many, if not most, airline passengers repeatedly face, particularly since planes are flying near capacity. Consumers were provided with a variety of scenarios through Travel Leaders Group's recent consumer survey and asked how they would handle them, including when fellow passengers don't turn off their cell phones in-flight. In that instance, 61.4 percent said they would take some sort of action. A child kicking one's airplane seat would prompt 73 percent of those polled to take action, and distractingly loud music or movies would stir 73.9 percent to action. This survey was conducted by Travel Leaders Group April 4-May 16, 2012, and includes responses from 855 consumers throughout the United States.

Published in Industry News
Wednesday, 13 June 2012 15:59

Tourism Cares for Sacramento

Get ready to roll up your sleeves to help celebrate World Tourism Day as Tourism Cares gives some needed care and rejuvenation to Old Sacramento, a National Historic Landmark District and State Historic Park, located along the beautiful Sacramento River. Help this and other sites throughout this historic city created by the California Gold Rush.

Published in Industry News

Motorcoach safety is a key issue in the House and Senate Conference Committee on transportation reauthorization, according to Congressman Bill Shuster in comments he made to the American Bus Association (ABA) Board of Directors.

ABA's board received an update on pending Congressional bus safety legislation and Shuster presented his ideas on the transportation reauthorization bill during the Spring Board of Directors two-day meeting in Washington D.C.

Published in Industry News

Pure Michigan has a new Facebook app that allows fans to include images from the award-winning campaign in their Facebook timeline, Twitter, desktop, iPad or mobile backgrounds. Fans can chose from twelve different images that highlight Michigan’s natural beauty and unique destinations.

Published in Industry News
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