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Education resource for the group travel supplier


Wednesday, 30 October 2013 00:00

We're Looking At You!

Pinterest is an ingenious social media platform that is perfect for destinations and attractions. As it continues to grow in popularity, more and more places are realizing that it really is a great way to showcase what they have to offer.

Published in Marketing
Thursday, 17 May 2012 13:37

5 Reasons PR Increases SEO

Using online versions of the traditional press release can increase your search engine optimization (SEO), and drive traffic to your websites. SEO press releases are published internally by the business itself are delivered to every major search engine as well as media outlets. According to PRWeb, the releases are "optimized for search and hugely shareable via social media, online news releases help you boost rankings, increase traffic and bring in better leads." Use online news releases for these reasons:

Published in Marketing
Thursday, 03 May 2012 14:48

Tips to Kick Start Your Pinterest Page

Pinterest is the new social media kid on the block, but with its 10 million active monthly users, it isn't something suppliers should wait to use to grow sales. Many destinations and suppliers are already using Pinterest to drive traffic to their websites or raise awareness of company offerings. The image-sharing site is worth a thousand words, or a thousand plus page views when used correctly.

Jump on the bandwagon of the latest and greatest social media breakthrough using these marketing strategies.

Published in Marketing
Thursday, 26 April 2012 13:14

Is Pinterest Right for Group Marketing?

Pinterest is the fastest growing social network today. According to HubSpot, it’s rated as the number-five social networking site and ranks ahead of LinkedIn and Google+. This statistic alone is making marketers dive in and find ways to use it for promotional purposes. While this may be difficult for some industries, it’s easier for tourism professionals. Why? Pinterest is a site designed to share your tastes, interests, and desires with imagery and video. And, destination marketing is best shared through just that.

Published in Kasie's Blog

The latest social networking channel to capture the attention of the group travel market is Pinterest–an online pinboard that organizes a collection of categories including recipes, inspirational quotes, decorating tips, and recently, destinations. Lake Erie Shores & Islands tapped into this world of shared interests and is tracking page views and luring tourists by keeping pace with social networking trends.

Published in Industry News

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