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Education resource for the group travel supplier


Wednesday, 10 April 2013 06:13

I love our business cards.

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No, I am not joking. I love our business cards! In a world where first impressions matter, business cards are a small but powerful way to have an effect on people. When I look at my Serendipity Media, LLC business card, I’m impressed: The two colors—basic black and our bright “Serendipity green”—speak volumes. The card looks clean and fresh. My name is easy to spot and read. On the back of the card are the names of our publications.
A few years ago, I was sitting in a sales presentation when the subject of mentoring came about. I asked myself: Who was my mentor? I certainly have had people I looked up to in my life, but who was I looking up to professionally? In my previous career, I had several leaders in the company who provided me support, direction, and feedback, and guided me to make smart decisions about furthering my career. Being the owner of a small business, I realized that my team was looking for direction from me—but who was I looking to?
Wednesday, 27 March 2013 07:08

Happy Anniversary To Me!

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If you’re taking the time to read this post, you’re probably doing it before the spring break crowds wake up or after they’ve gone to bed. Yes, it’s spring break season—and everyone is either heading south or buckling down to handle the crowds.
Thursday, 21 March 2013 04:22

Mr. Maryland: Rich Gilbert

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For those of us who’ve been in the group travel industry awhile, when you think of Maryland you automatically think of Rich Gilbert. The small state operates on a tight budget, but its consistency in the marketplace, creative marketing efforts, cooperative programs, and partnerships have positioned Maryland to be successful in all it does.
A few weeks ago, I wrote a blog about how Getting Involved Grows Sales. For many, getting involved in professional organizations may feel like additional tasks added to our to-do list. But exploring what you’re good at, knowing your limitations, and being open to new things is what getting involved is all about. For some, you’ve already sat on several committees and volunteered at trade shows—and now its time to take the next step and get involved with a board of directors. Recently, I had a chance to attend a forum where the keys to being an effective board member were discussed.
Julie Aigner-Clark, the founder of Baby Einstein, started her company in 1996 with an authentic idea, belief in her product, and an $18,000 investment. Her first year, sales hit $100,000. And in a few short years, she grew her business to more than $25 million dollars in annual revenue. In 2001, she sold The Baby Einstein Company to The Walt Disney Company, for an undisclosed amount. Many ask: How did she do it? Why did she sell? What lessons could we learn from her experience? I had the privilege of listening to Julie speak and shed light on some of this valuable information.
Thursday, 28 February 2013 04:08

First Round of Travel Season is Over … Now What?

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ABA, NTA/UMA, SYTA Summit, Heartland Travel Showcase, Travel South, North American Journey, and RSAA! Do you feel like the last eight weeks were a blur? If you’ve attended many or all of these shows, you just might feel a bit overwhelmed getting back into the office. It’s natural to let things slip through the cracks when we get this busy, but the purpose of trade show season is to make connections and book business. Even though you may be overwhelmed, it’s time to shuffle through the stack of stuff on your desk and move forward.
Wednesday, 20 February 2013 11:41

Getting Involved Grows Sales

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Most of us today are pressed for time to grow our business, with fewer resources. Deciding where to put your time, energy, and effort could be a daunting task. Volunteering may be the last thing you feel like doing when you’ve got too much on your plate—but getting involved could provide some of the best networking opportunities around.
Wednesday, 13 February 2013 04:46

Be Adventurous!

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As a group travel supplier, you have so many niche markets to consider getting involved with. There’s military, religious, social, fraternal, multigenerational, sports, and reunions, just to name a few. It’s natural to want to try any and all of these to grow your market—but it’s important to know the viability and the true definition of the market. Once you do, you will know whether or not the market is right for you. So, here’s some background on another emerging market. Take a look, and decide if you’re interested in being a bit more adventurous.
Monday, 04 February 2013 10:18

LOL, TTYL, TTFN: Managing Millennials

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The older I get, the more difficult it is to fill out new hire paperwork. Of course, we ask for the new hire’s birthdate. And more and more often, we hire people who were born after I graduated from high school. Oh yes. That makes me feel old.  Tapping into the potential millennials could bring to your business is invaluable, however—and we must get used to it.
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