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Thursday, 03 January 2013 11:05

Happy New Year

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A year ago this very week, I wrote a blog about selecting ONE word as a theme for the upcoming year. Sixty percent of people don’t follow through on their New Year’s resolutions anyway, so why not try something new, right?
Thursday, 13 December 2012 14:27

Top 12 Tips From 2012 Continued …

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Thank you for following our column, sharing your successes, and being engaged with this content. We realize you are the reason we’re here. The entire team at Group Travel Supplier would like to wish you a successful and happy 2013. We look forward to seeing you at the upcoming shows, and talking with you about the issues you face and the ideas that are working.
Thursday, 13 December 2012 12:29

Top 12 Tips From 2012

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As 2012 quickly comes to an end, I find myself reflecting on the events and posts of the past year. Fifty blogs were written for this column, each with tips and suggestions to help you be a better group travel professional. Some were specific to the being a more effective group sales person. Some were general tips to being more productive in life. Regardless, I thought it would be relevant to share what I feel were the Top 12 Tips From 2012. We’ll share six of them this week, and six of them next week.
Thursday, 06 December 2012 11:34

Dodge the Negative Nelly

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It seems this time of the year, people get cranky and depressed. It’s easy to get sucked into negativity while watching the news or listening to people vent. I recently had a conversation with someone who was venting about something so insignificant. I commented that I didn’t want to hear it. And I wasn’t trying to be insensitive. It’s hard enough to stay positive when you see people less fortunate than you. People are out of work, troops are alone overseas for the holidays, and kids will wake up without presents under the tree this year. Those are real problems. When you are faced with a “Negative Nelly” this year, follow these steps:
Thursday, 29 November 2012 09:31

The Book of Awesome

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“Polar ice caps are melting, hurricanes swirl in the seas, wars are heating up around the world, and the job market is in a deep freeze. Whoa. It’s getting ugly out there.” Over the last three months, it has felt “pretty ugly” around our office, in reference to change. We’ve had printer changes, digital platform changes, and, most importantly, staff changes. Change is such a difficult thing to go through, and it often throws people for a loop. However, how one looks at change is what separates the men from the boys.
Navigating the world of social media is overwhelming in and of itself. But looking at it for what it is really helps. Social media is simply the development of a community. Taking the right measures to maximize results in each channel is key to every business.
Wednesday, 07 November 2012 15:44

Don’t Blog for the Sake of Blogging….

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It doesn’t really matter what marketing training or event you go to these days, creating a blog is often one of the most talked about ways to engage your client base. While I agree, I believe there are many things to consider before you commit to a blog, and sometimes blogging may not make sense for you or your business.
Wednesday, 31 October 2012 15:07

The First Step is Admitting You Have a Problem...

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Lately, I find myself blaming my tight schedule for just about everything. When I double book something, it’s because it’s not on my schedule. If I run late, it’s because a meeting wasn’t on my calendar long enough. Or if I miss a meeting, it’s because I didn't see it on my schedule in general. Does this sound familiar to you?
Thursday, 25 October 2012 09:10

GroupConnect.com Links Suppliers, Generates Leads

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GroupConnect.com was created as a joint venture between ABA and OMCA. It is an online lead-generation tool, which hosts product development information for the group-travel industry. It is now the largest network of tour and motor coach operators in North America.
Thursday, 18 October 2012 16:09

Don’t ASSume

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Lets face it, we all know the old cliché: “When you assume, you make an ass of you and me.” It’s natural to assume we know what our clients are looking for, but taking the time to really ask with the intent to understand is something of critical importance. Simply doing a survey can help you receive feedback on what is working, what isn’t working, and how you can improve your overall performance.
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Serendipity Media, LLC • 535 Cascade West Pkwy • Grand Rapids • MI • 49546

Ph: 616.458.8371 • Fax: 616.458.8609 • Web: serendipitymediallc.com