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Education resource for the group travel supplier


Tuesday, 07 February 2012 16:33

Networking When You Least Expect It

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Most of us spend a lot of time money and resources on lead generation. While that’s important, sometimes networking when you least expect it can create a lead that converts to business. So, while this isn't group travel specific, the message can be applied to any sales environment.
Thursday, 02 February 2012 08:32

SEO—Stop Running From It

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Search Engine Optimization (SEO)—what the heck does that really mean? For a while, I ran away when I heard the term primarily because I was overwhelmed at the thought of learning what it meant. Today, I still have a ton to learn, but I have stopped running from it and started to learn the basics. SEO is all about improving the visibility of your website through search engines. The ultimate goal is to be one of the first couple websites listed when someone is looking for information relevant to what you do. There are companies out there who can do this for you; however, there are a couple simple things you can do before you make a big investment. Here are a couple basic tips I learned once I stopped running away from it:
Thursday, 26 January 2012 09:25

Recession-Proof Niche Market?

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Have you ever had to convince your boss that moving into a new niche market is worth it? What if you told them the niche you were interested in was recession proof, had minimal cancellations, repeat business is exceptionally high, and your travelers would be your active PR agents? They would think you’re a super genius, right?
Thursday, 19 January 2012 08:29

Niche Markets to Consider

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It's no surprise to any group travel sales person that niche markets offer unique opportunities to grow your overall group sales. However, are you really tapping into all the markets that are available?
Wednesday, 11 January 2012 09:58

Boomers Connect Through Print…

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As a new year begins, many articles are written about trends. We all know that consumers are savvier today than ever before, they want experiences they can brag about to their friends, and that social media will play a large part in our marketing campaigns.
Wednesday, 04 January 2012 15:19


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Tis the season to be working on New Year’s Resolutions, right? Like most people, it’s easy to set a New Year’s Resolution, but the tough part is following through with what you pick. It’s easy to set the bar high, but what if you only had one resolution to hit? Wouldn’t it be easier to achieve?
Wednesday, 21 December 2011 08:35

Happy Holidays

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The holidays are a time for reflection, giving thanks, and spending time with family and loved ones. It’s a time for stories, laughter, and joy. For us, this past year has been a time of change, development, and reflection. We have listened to the needs of our customers and responded by enhancing our products and services. Each day we give thanks for the customers we have and the opportunities that are presented to us. I hope this holiday season leaves a little time for reflection, family, and friends. Happy Holidays from our family to yours.
Wednesday, 14 December 2011 09:35

Dodge the Negative Nelly

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This time of year, people are seemingly more cranky and depressed, and it is easy to get sucked into negativity while watching the news or listening to people vent. I recently had a conversation with someone who was venting about something so insignificant. I commented that I didn’t want to hear it. I wasn’t trying to be insensitive, but it’s hard enough staying positive when you see people less fortunate than you.
Most of us register for a trade show, like the recent NTA, OMCA and other state travel trade shows, to generate new business opportunities that translate into overall sales revenue. During the show, you work the floor, visit with current clientele, and meet new prospects. But what happens after the show? Lack of follow-up can result in lost business. Instead, make sure you maximize your trade show investment by following these four critical steps upon your return to the office.
Group travel suppliers everywhere are asking, how do I utilize Facebook to enhance my relationships with clients? Misty Martinchek has been with Shepler's Mackinac Island Ferry for the last eight years and today leads the sales and marketing efforts. Social media is a large part of their overall marketing plan, and Facebook is instrumental in helping them interact with fans and create loyal followers. I had a chance to talk with Misty and ask her a few questions that could lead you in the right direction. Here's what she had to say...
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