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Education resource for the group travel supplier


Saturday, 29 October 2011 00:00

Happy Halloween

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Have some fun at work today – Happy Halloween It happens to be a beautiful day and a perfect day to be celebrating Halloween! Our team is dressed in Orange and Black and we decided to have a little fun today. Here's some holiday trivia to get your spirit in the mood. What was the first wrapped candy in America? What are the average yearly sales for Halloween candy in the United States?a.) 75 Million b.) 90 Million c.) 1 Billion d.) 2 Billion In what country did jack o'lanterns originate? How many days did it take to make the original movie "Halloween?"a.) 21 b.) 46 c.) 93 d.) 182 Between 1520 & 1630, more than 30,000 legal cases were tried against this Halloween character?a.) Vampires b.) Witches c.) Werewolves Pumpkins come in four colors. True/False The tradition of bobbing for apples came from what ancient culture? I hope you are having fun at work today. We certainly are! Answers: 1.) Tootsie Roll 2.) 2 Billion 3.) Ireland 4.) 21 5.) Werewolves 6.) True 7.) Romans
Thursday, 20 October 2011 09:08

There's No 'I' in Team

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When was the last time you and your teammates got out of the office, had some fun and really thought outside the box? When was the last time you asked yourself why you do something the way you do it? How often do you evaluate what is working and what isn't working? And, what do you do to connect with your teammates? Each year at Serendipity, we take two full days to get away from the office to enjoy some team building and brainstorming. The benefits are tremendous, and each year we identify ways to improve the overall direction of our company. Here are a few tips to consider when planning this type of event:
Wednesday, 12 October 2011 08:23

Are You Interested in Attracting Student Groups?

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Student travel is among the fastest growing segment of the travel industry today. At the 2011 SYTA (Student & Youth Travel Association) annual conference, I had the chance to sit down with Bud Geissler the President of SYTA. We chatted about everything from the benefits of joining SYTA, what to consider if you are interested in attracting student groups, and opportunities for growth in the student market today. Bud is a passionate and gregarious leader, with a special talent of his own. If you watch the video until the end you just might enjoy how we "wrap" up the video.
Thursday, 06 October 2011 09:52

Customer Service Week

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Being that it's customer service week, I thought it was appropriate to share with you one of the best customer service experiences I ever had. I'm sure you've experienced or heard about great customer service moments, but as a hospitality professional, it is critical to define what makes a great customer service experience, and what will get your customer telling their friends about the experience. Here's what the folks at the Inn at Bay Harbor did a few years ago—and I'm still talking about it!
Thursday, 29 September 2011 12:48

Educational Line-Up Announced

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Suppliers like you have shared their ideas and suggestions for making the Group Travel Supplier in 2011 a tremendous success. Have you ever wondered how you can inspire your co-workers to treat groups like VIPs? How about uncovering ways to prepare, maximize, and capitalize on your trade show attendance? Do you have a limited budget and not sure how to maximize where to spend it? Or, are you wearing so many hats that you struggle with getting it all done? The Supplier Summit will provide you tips and ideas from experts in the group travel industry on being the best professional you can be. Click here to learn more about the 2011 Supplier Summit.
Thursday, 22 September 2011 10:27

Redesigning Your Website

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Does your website need to be updated/changed to reflect the current needs of your business? If so, this type of change most likely comes with looming feelings of anxiety, dread, and procrastination. So many questions need to be asked, and quite often it's just easier to put it off until you have more time. However, you will never have enough time to commit to this. You just need to make it happen. In the last year, we have re-designed/launched four new websites, and I can honestly say, it doesn't need to be that overwhelming.
Thursday, 15 September 2011 09:13

If You Always Do What You've Always Done...

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Like many of you, we are in the full swing of planning for 2012. The planning process brings along with it meetings, budget, overall stress and extra work. It’s easy to do what you’ve done in the past and work up or down from there based on your budget. However, is that what is best for overall productivity? Maybe the answer is yes and maybe it's no, but you won’t know until you start asking yourself some really hard questions during the planning process. The Serendipity team is working hard on planning for 2012 and here are a few lessons we’ve learned along the way….
Thursday, 08 September 2011 14:08

Find A Mentor – Grow Your Sales

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A few years ago, I was sitting in a sales presentation and the subject of mentoring came about. I asked myself who was my mentor?  I certainly have had people I looked up to in my life, but who was I looking up to professionally? In my previous career, I had several leaders in the company that provided me support, direction, feedback, and guided me to make smart decisions about furthering my career. As the owner of a small business, I realized that my team was looking for direction from me— but who was I looking to? Admittedly, there were times I felt a little alone and didn’t know where to go to for suggestions. I attend many trade shows, but the attendees are our customers or competitors. How could I find mentorship in that environment? I decided to change the way I looked at mentoring. Here are a few tips I learned along the way:
Thursday, 01 September 2011 09:24

5 Body Language Tips to Help Grow Your Sales

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As sales people, it's important to think about how you shake your client's hand, whether you cross your arms when you’re talking, and to smile while your on the phone. All of these actions project a positive or negative interaction with a current or potential customer. However, have you ever thought about mastering the Belly Button Rule, working your naughty bits, choosing where you sit, or using your power gestures?
Wednesday, 24 August 2011 09:30

Introducing the 2011 Group Travel Supplier Summit!

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As you know, the group travel market is a unique niche in the travel industry. Your sales and marketing needs are different than many others in the travel and tourism industry. That’s why The 2011 Supplier Summit was created. We are here to answer your questions and start you on a path of success.
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Serendipity Media, LLC • 535 Cascade West Pkwy • Grand Rapids • MI • 49546

Ph: 616.458.8371 • Fax: 616.458.8609 • Web: