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Education resource for the group travel supplier


Wednesday, 18 April 2012 08:51

Communication Methods to Stay Front of the Mind

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When your prospects or past customers are in need of the products you sell, you want them to think of your company first. "I am going to call (insert your company name here) to buy my (insert your product here)." Because you gave good service last, you would think they’d get in touch with you immediately.

That is not always the case, and here’s why. Just because you provided your customers with a product or service does not mean they will remember your contact information should they require your assistance again. Following up with clients is essential.

Try these examples of communication to stay at the front of your clients’ minds and increase your effectiveness.

Monthly Printed Newsletter: 
This is one of the most effective forms of communication. It is tangible, and it builds trust. It lets you be more personal with your "many." But the key is it cannot be all about your product. Clients will read content that relates to them personally. Add a human-interest story, a recipe, how to use your credit card points wisely, and then some information about your company or one story that relates to your product. This will keep them looking forward to what you send.

Twice a month eblast:
Keep your eNewsletter short and snappy. Make it a one-page e-mail with information about cool developments or services that would help them and be more enticing than any technical jargon. The eblast is a great time to send info that makes you look like an industry insider, but still fun for your clients to read. Keep it short and relevant.

Social Media:
If you are lucky enough to have clients using social media, use it to reach them and remind them of you. This is where you can share quick facts about your company and products, but they need to be fun. If someone in your office is handling social media, no one wants to know she just ate lunch, unless it was in the restaurant located in the group travel destination you’re posting about. 

Written by Eric J. Gordon. Click here to read the full article

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