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Thursday, 28 June 2012 13:17

Make Clients Fall in Love with Marketing

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States like Virginia are cashing in on well-known tourism slogans and marketing their brands in unexpected places. Love is at heart of every Virginia vacation according to the Virginia Tourism Corporation.

The tourism organization is partnering with tourism destinations statewide to have giant “LOVE” artworks pop up in many different and unexpected places. 

The LOVE artworks creatively highlight the flavor of the region, using materials and shapes representative of what makes each destination unique. For example, Luray/Page County has created a two-ton LOVE artwork made of logs to symbolize the region’s status as the “Cabin Capital of Virginia.

Visitors are encouraged to take photos with the artworks and share with loved ones on Facebook or on Twitter with the special hashtag #LOVEVA. Click here for a complete list of the LOVE artwork locations.

Source: Virginia Tourism Corporation

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