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Wednesday, 15 August 2012 21:11

Snohomish County Seeks Input of Residents to Help Guide Branding Process

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The Snohomish County Tourism Bureau is currently undergoing a research process to identify Snohomish County's best "brand" position in the tourism marketplace. Partnering with the Tourism Bureau in this endeavor is North Star Destination Strategies, an expert in community branding with experience working with destinations such as Snohomish County all over the United States.  

According to North Star CEO Don McEachern, at the heart of Snohomish County's tourism brand will be the its competitive differentiator—what makes the community special to visitors so it can stand out in the marketplace. And one of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call Snohomish County home.

To achieve this goal, North Star developed a customized Online Communitywide Survey. The questionnaire has been carefully crafted to determine the county's strengths, challenges and opportunities as a destination.

The survey can be found at Snohomish County Tourism Community Survey

"We have partnered with more than 150 communities nationwide and I can't emphasize enough the importance of insights gleaned from community members," stressed McEachern. "To learn what makes a community special, you have to go to the people who spend more than just their money and time there. You have to go to the people who have their business there, and the people who spend their lives there."

If you are interested in learning more about Snohomish County's branding initiative, visit www.snohomish.org/informationandrequests and click on "Rebranding". To learn more about North Star Destination Strategies, go to www.northstarideas.com.

Source: Amy Spain, Executive Director, Snohomish County Tourism Bureau

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