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Education resource for the group travel supplier


Monday, 30 September 2013 10:54

Social Media Mistakes to Avoid

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Now that our society has turned toward being on the Internet 24/7, business owners are in a position to get their information out there as quickly as stroking a single key on the keyboard. But hitting that key could mean bad things if it's going to post something that probably shouldn't be posted. So before you jump onto Facebook, Twitter, or any other social channel you use, check out these five mistakes to avoid.


1. Grammar/typographical errors.

This is a major one. Grammar and typos could mean the death of your company, because those two simple things hold so much credibility. When a new or returning client reads your website or social pages, they need to feel like you're the professional, the expert, someone that will take care of them. Your written word is what will make that client feel as though they are valued, because you care enough to take time and be grammatically correct on your websites. 

2. Unprofessional/offensive posts.

No matter where you work or what you do, there will always be a level of professionalism that must be kept in order to stay employed. When you're in doubt, don't post! Don't post photos, status updates, links, or videos that would make your grandma blush, your spouse cry, or your child cover their ears or eyes. 

3. Making it too much about you.

Yes, social media was made to be about me, myself, and I, all of the time. And yes, it is still used for that exact thing. But only on personal pages should it be about you. Your business page should reflect your company, of course, as well as what's going on in the industry, cool places to go and see, things your customers will be interested in. People don't want to visit your page just to learn about you, or about your company (although they do need to know something about the company). They want your page to entertain, inspire, educate, and facilitate discussions. 

4. Writing negatively toward anyone.

This goes for anyone who is nice, who complains, and who doesn't know what they're talking about. If you're posting on your business social media page, be a professional and offer top-notch customer service. Make sure to respond nicely and quickly to any complaints, offering an understanding position as well as educational information or necessary help to give that complainer a reason to like you again and possibly become your advocate. Again, for any comments, the professional rule still applies.

5. Not posting photos, links, or videos.

Who wants to read a bunch of long, pointless status updates all day? NO ONE! Although status updates are fun to read every once in a while, posting photos, videos, and links will give your audience a chance to see what you want them to see, be entertained, be informed, and be kept wanting more.

Do you have any social media dos or don'ts people should know about? Comment below and you could possibly appear in a future article here! 

Written by: Chelsea Stoskopf, editorial assistant and social media guru at Serendipity Media. 

Read 1351 times Last modified on Monday, 30 September 2013 11:27

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