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Education resource for the group travel supplier


Wednesday, 13 November 2013 05:14

What's in Your ... Marketing Plan?

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Recently, our company went on a retreat. It was a working retreat, of course, but a retreat away from the office and from our individual to-do lists. A retreat where we got to look at the big picture and focus on all aspects of our company and products. But there was one thing we focused on the most—our marketing efforts.


There can never be enough marketing or a perfect marketing plan for any one company. We always need to be thinking of new and creative ways to reach our customers. To do that, you need to take a step back and look at the big picture, which consists of four categories: content marketing, social media, e-mail/eNews, and contests/giveaways.

1. Content marketing: Long is out and short is in when writing for anything, really. Generally we have less time to focus and read, and we would much rather spend our time glancing at something short and interesting (as opposed compared to something long and interesting). If it takes more than two minutes to read through an online article, e-mail, or social post, you're doing something wrong. Quick, snappy, eye-catching text is what everyone craves. To provide that requires some out-of-the-box, funny, surprising thinking.

2. Social media: We could harp on this all day long. But the truth of the matter is, our social channels are the one thing keeping us connected with our end userand it's the platform you could use to fly or fail with your company. Including social promotion on your website, in the eNews, or in e-mail, or providing a way to pin, like, follow, or repost your content are all great ways to get your social channels out there and increase the number of people seeing what you have to offer.

3. eNewsletters/e-mail: Our inboxes are constantly inundated with millions of e-mails every year, and potentially hundreds per day. Although this is the quickest, least expensive way to get your user's attention, keep in mind that catchy, snappy, quick subject lines are the No. 1 thing that will get your e-mail/newsletter opened and not instantly deleted. Your content is what also needs to follow the criteria  above to make the user committed to younot just a user that glances and never gives you a second thought.

4. Contests/giveaways: Who doesn't like to get discounts and free stuff? This doesn't have to cost you anything, if you don't want it to. Partnerships/sponsorships are super important when it comes to social giveaways or website contests, because clients, advertisers, or products could help you give away something, free. It also offers a way to bring in more business (that doesn't really cost you) and get your readers more involved with your company. 

What are your marketing efforts that work well? What makes you stand out to your customers/readers? Share with us by e-mailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by commenting below!

Written by: Chelsea Stoskopf, editorial assistant at Serendipity Media, LLC. 

Read 2485 times Last modified on Thursday, 14 November 2013 05:37

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