twitter_icon fb_icon GTS eNews Button

Education resource for the group travel supplier


Tuesday, 05 November 2013 07:34

Your Business 365

When I was younger, I was a competitive figure skater. Between skates, blades, and costumes, I was always at Paul Tosone’s skate shop. Paul was a former pairs skater-turned coach who then decided to start his own business. He became a skating blade sharpener, sold boots, repaired equipment—you name it. The man was like a machine. I used to watch him sharpen a pair of skates while wearing his own skates, jump on the ice and teach a lesson, then come back in and fit someone into boots. He ran seven days a week, nearly 365 days a year at this pace. One day, while I was watching him sharpen my skates, Paul looked up at me and said, "Owning your own business is a bitch. Don't start one."

Published in Business Practices
Wednesday, 25 July 2012 08:08

Social Media: Here Today, Here Tomorrow

Remember when e-mail marketing started, they said, direct mail is going to be a thing of the past. But even now, catalogs, donation requests, credit card offers, and local business promotions still show up in the mailbox. Direct mail is not dead.

Published in Marketing
Thursday, 17 May 2012 14:16

Promote Deals on Facebook

Amish Acres in Nappannee, Indiana, is making good use of social networking channels to boost client awareness of special deals. The destination recently posted a new offer for its upcoming Southern Gospel Concert of The Pfiefers on Facebook, and in doing so engaged its client-base online en masse.
Published in Sales
Thursday, 17 May 2012 13:37

5 Reasons PR Increases SEO

Using online versions of the traditional press release can increase your search engine optimization (SEO), and drive traffic to your websites. SEO press releases are published internally by the business itself are delivered to every major search engine as well as media outlets. According to PRWeb, the releases are "optimized for search and hugely shareable via social media, online news releases help you boost rankings, increase traffic and bring in better leads." Use online news releases for these reasons:

Published in Marketing
Thursday, 03 May 2012 14:48

Tips to Kick Start Your Pinterest Page

Pinterest is the new social media kid on the block, but with its 10 million active monthly users, it isn't something suppliers should wait to use to grow sales. Many destinations and suppliers are already using Pinterest to drive traffic to their websites or raise awareness of company offerings. The image-sharing site is worth a thousand words, or a thousand plus page views when used correctly.

Jump on the bandwagon of the latest and greatest social media breakthrough using these marketing strategies.

Published in Marketing
Thursday, 12 April 2012 15:52

Use Social Media to Capture Audiences

Getting picked up on social media channels can have a snowball effect of web chatter. First you're company is mentioned in an article which leads to a Tweet which leads to a reTweet which is then posted to Facebook and shared by a follower, before long your Facebook Insights are showing exponential growth. Social networking is the way of the marketing future, but just how can you keep your company on the bandwagon?

Published in Marketing
Tuesday, 03 April 2012 16:35

How Well-Liked are You on Facebook?

How do you determine the effectiveness of your marketing? If you're using social networking channels like Facebook, there are ways to track how well-liked your company is in cyberspace, and in the real world too.
Published in Marketing
Wednesday, 29 February 2012 09:39

Direct Mail – Making a Comeback?

Ten short years ago, direct mail was the primary way we marketed to tour operators. However, technology has created opportunities for lower cost marketing initiatives through e-mail, Facebook, Twitter, LinkedIn, etc. Is the pendulum swinging back toward old-fashioned direct mail? You be the judge.

Published in Kasie's Blog

The social media market is ever changing, which is a good thing because it offers new ways to engage your fans and increase your "likes." As a group travel supplier, you can increase your tourism sales by increasing your number of Facebook fans.

A landing page is a welcome page, the first thing people see when they click on your link or go to your site. People are 67 percent more likely to "like" your page if you have a customized landing page. You can design and build the page yourself, or employ a web designer.

Make your landing page affective by setting goals, then follow these steps to meet them:

  • If you have a new package, photos or destinations, the landing page is a good place to promote them. Update the page often to keep it current.
  • Include links to your other social channels like YouTube, Twitter, LinkedIn, blogs and your company website.
  • Take your time with images, and avoid pixilated photos or graphics. You want your landing page to look as crisp and inviting as possible.
  • Include a call to action. Make your intentions known, and let people know how they can follow up with you.

Use these tips to increase your Facebook "likes" and consequently increase your business. (To let us know how these tips worked for you, "like" our Group Travel Supplier Facebook page)

Source: Catherine Heeg  

Published in Sales
Wednesday, 08 February 2012 16:54

Crisis! Your Social Networking Response

Social networking has a light and a dark side. If ever your fan page crosses over to the dark side, be prepared in how to best handle your crisis situation. One way to do so is to choose your battles when responding to social networking posts during a crisis. Examples that constitute a crisis situation may include negative comments, a local emergency, or highly opinionated posts. Although it may not be possible to respond in every crisis situation, there are ways to determine which will receive a reply. Follow this formula:

Published in Marketing
Page 1 of 2

Serendipity Media, LLC • 535 Cascade West Pkwy • Grand Rapids • MI • 49546

Ph: 616.458.8371 • Fax: 616.458.8609 • Web: