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Education resource for the group travel supplier


Wednesday, 18 December 2013 14:08

And here we are!

As 2013 comes to an end, it brings the promise of an exciting future. And as we all plan for our future, we need to ask ourselves, “How can we be more productive overall?” 

At Group Travel Supplier, that is exactly what we plan to do. 

Published in Kasie's Blog
Wednesday, 13 November 2013 05:14

What's in Your ... Marketing Plan?

Recently, our company went on a retreat. It was a working retreat, of course, but a retreat away from the office and from our individual to-do lists. A retreat where we got to look at the big picture and focus on all aspects of our company and products. But there was one thing we focused on the most—our marketing efforts.

Published in Marketing

The Snohomish County Tourism Bureau is currently undergoing a research process to identify Snohomish County's best "brand" position in the tourism marketplace. Partnering with the Tourism Bureau in this endeavor is North Star Destination Strategies, an expert in community branding with experience working with destinations such as Snohomish County all over the United States.  

According to North Star CEO Don McEachern, at the heart of Snohomish County's tourism brand will be the its competitive differentiator—what makes the community special to visitors so it can stand out in the marketplace. And one of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call Snohomish County home.

To achieve this goal, North Star developed a customized Online Communitywide Survey. The questionnaire has been carefully crafted to determine the county's strengths, challenges and opportunities as a destination.

The survey can be found at Snohomish County Tourism Community Survey

"We have partnered with more than 150 communities nationwide and I can't emphasize enough the importance of insights gleaned from community members," stressed McEachern. "To learn what makes a community special, you have to go to the people who spend more than just their money and time there. You have to go to the people who have their business there, and the people who spend their lives there."

If you are interested in learning more about Snohomish County's branding initiative, visit and click on "Rebranding". To learn more about North Star Destination Strategies, go to

Source: Amy Spain, Executive Director, Snohomish County Tourism Bureau

Published in Marketing

Viral marketing is a promotional strategy that has been in use for quite some time and has transitioned over onto the internet quite successfully. The strength behind this particular advertising technique is in its ability to help businesses spread their marketing message a whole lot faster and with less effort. In this way it helps to not only boost your exposure but also your ability to work much more efficiently as well!

Published in Marketing
Wednesday, 01 August 2012 09:35

Make a Change of Plans Work to Your Advantage

What do you do when your hotel opening is delayed by six months and it becomes critical to ensure that the right information is communicated? If you are the team at the Oak Bay Beach Hotel, you try and keep the anticipation alive by promoting experiential gift cards, connecting face-to-face with your local community, and even run errands in your signature electric powered GEM cars.

Published in Marketing
Wednesday, 25 July 2012 08:08

Social Media: Here Today, Here Tomorrow

Remember when e-mail marketing started, they said, direct mail is going to be a thing of the past. But even now, catalogs, donation requests, credit card offers, and local business promotions still show up in the mailbox. Direct mail is not dead.

Published in Marketing
Wednesday, 11 July 2012 09:47

Five Tips for Hiring a Web Developer

If you can afford to have your brand new warehouse built from the ground up, who are you going to hire to build it? The intelligent answer is simple: a reputable building contractor with happy clients and lots of experience, right? Why on earth would you invest your hard-earned dollars to hire anyone less than a pro?

Published in Marketing
Thursday, 28 June 2012 13:17

Make Clients Fall in Love with Marketing

States like Virginia are cashing in on well-known tourism slogans and marketing their brands in unexpected places. Love is at heart of every Virginia vacation according to the Virginia Tourism Corporation.

Published in Marketing
Wednesday, 13 June 2012 17:04

Marketing to Women

For the last several years, I’ve had an idea to launch a local magazine to the professional and influential local woman. It took a few years getting used to the idea myself, but in January, we announced the launch of the website and the intent to print our publication this summer.

Published in Kasie's Blog
Who are the experts about destinations in your area? Who do you think a group travel planner would like to speak with about finding the area’s destination gems? Your residents, of course.
Published in Marketing
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