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Education resource for the group travel supplier


Wednesday, 29 February 2012 09:45

5 Ways to Turn Social Media into Social Business

By now you know how to post on Facebook and shorten a link on Twitter, but are your company's social networking strategies doing justice to the work you put in, and the values of your company? Keep these things in mind the next time you post.

Published in Marketing
Wednesday, 22 February 2012 12:15

Boost E-Mail Marketing Pizzazz

Create an e-mail marketing campaign that will send your sales through the roof. All it takes is a little pizzazz, and patience. Follow these tips to increase sales from e-mail marketing.

Published in Marketing
Wednesday, 15 February 2012 12:18

Quick Tips for E-Mail Marketing Success

When e-mail inboxes are flooded daily, don't let your marketing piece get swept into the current. Follow these tips to help your campaign come out on top.

Published in Marketing
Wednesday, 08 February 2012 16:54

Crisis! Your Social Networking Response

Social networking has a light and a dark side. If ever your fan page crosses over to the dark side, be prepared in how to best handle your crisis situation. One way to do so is to choose your battles when responding to social networking posts during a crisis. Examples that constitute a crisis situation may include negative comments, a local emergency, or highly opinionated posts. Although it may not be possible to respond in every crisis situation, there are ways to determine which will receive a reply. Follow this formula:

Published in Marketing
Wednesday, 01 February 2012 13:35

Think Like Facebook, Succeed Like Facebook

The thinkers of Facebook are developing programs to help users increase social, mobile and privacy standards, but these processes aren't for account holders alone. There are marketing and advertising benefits Facebook can glean from a more detailed account and increased security measures.

Published in Marketing
Wednesday, 25 January 2012 11:39

Marketers Take Social Networking Seriously

Those who have been in the business world for decades will remember a time before the Internet, its rise, and how it shifted into being an essential tool for any company. In the beginning, website designers were few and far between, and configuring a website seemed like something for a professional, not the average business owner.
Published in Marketing
Wednesday, 18 January 2012 09:13

Five Ways to Build Trust

Build and grow the trust of your clients using these tips for e-mail marketing:

  • A monthly eNewsletter should contain content specifically related to a theme. Information should speak directly to readers' needs and include what your company can do to provide help. Keep your audience in mind when writing the eNewsletter.

  • Send your eNewsletter consistently, and find the right frequency. Daily e-mails may overload inboxes, and readers will glaze over your content if it is sent too often.

  • Make your eNewsletter content exclusively available to your audience, and let them know that others will not have access to it. Do so by informing them that you want to make your eNewsletters specific to their needs.

  • Carry your e-mail marketing plan through to all social media sites, and make your message unified. Blogs, podcasts, video and mobil marketing should include your logo and have a consistent look and feel.

  • In order to sell, you must serve. Building your business will come from establishing and maintaining relationships with clients. To do so, sell products and services that clients can trust.

Source: Deborah Shane

Published in Marketing
Wednesday, 11 January 2012 10:17

The Do's of Perfecting E-mail Marketing

Keep e-mail marketing healthy with these practices

Published in Marketing
Look past regular business hours to entice group travelers to come to your area. Increasing the number of events and the types of activities available to group travelers will certainly draw awareness, but take your offerings one step further like Phoenix, and keep travelers coming back for more, after dark.
Published in Marketing
Wednesday, 21 December 2011 11:37

5 Ways to Make Marketing Lemonade

Marketing consultant Jim Lodico spent an afternoon at his daughter's lemonade stand where he learned more than he bargained for from his little girl's generosity.

Published in Marketing
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