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Education resource for the group travel supplier


Tuesday, 12 November 2013 03:25

GSTC Releases New Destination Criteria

Sustainable tourism is on the rise: Consumer demand is growing, travel industry suppliers are developing new green programs, and governments and international agencies are creating new policies to encourage sustainable practices in tourism. But what does “sustainable tourism” really mean? How can it be measured and credibly demonstrated to build consumer confidence, promote business prosperity, foster community benefits, and fight false claims?

Published in Industry News
Wednesday, 30 October 2013 00:00

We're Looking At You!

Pinterest is an ingenious social media platform that is perfect for destinations and attractions. As it continues to grow in popularity, more and more places are realizing that it really is a great way to showcase what they have to offer.

Published in Marketing

Viral marketing is a promotional strategy that has been in use for quite some time and has transitioned over onto the internet quite successfully. The strength behind this particular advertising technique is in its ability to help businesses spread their marketing message a whole lot faster and with less effort. In this way it helps to not only boost your exposure but also your ability to work much more efficiently as well!

Published in Marketing
Thursday, 24 May 2012 10:08

Supplier Engagement Promises Sales

Suppliers like The Fox Cities Performing Arts Center in Appleton, Wisconsin, are reaching out to clients for ideas on how to best provide products and services. Connecting this way proves your business really does put the customer's needs first.

The Fox Cities Performing Arts Center asks "Are you listening to your tour operator partners? Have something to say about Broadway tours in your city? Looking to better your experience at the theater next season?" The questions are geared toward those who have experience with the company and those who may be looking to learn more about it. The important thing is that the arts center makes a point of showing clients that their input will matter.

"We want to hear more about which shows you want to see in our city and how we can offer the best theater-going experience for you," the arts center says.

Open ended questions invite engagement on social media channels, but another way to gain customer input is through survey results. The Fox Cities Performing Arts Center is doing just that to converse further with its clients, and they're doing it with incentive.

"Need more of a reason to improve your Broadway experience? Take our survey and enter for a chance to win two round-trip tickets to New York this summer! Enjoy three nights in the heart of New York City at the Westin New York Times Square and receive two tickets to see some of Broadway's hottest shows," the arts center says.

Each of these efforts launches the supplier into a conversation with its clients and allows them to put constructive suggestions to use in each of the company's products and services.

Source: The Fox Cities Performing Arts Center
Published in Sales
Sunday, 30 October 2011 00:00

Real Questions? Real Answers!

The unique needs of a group travel supplier often get left with minimal attention. Group sales professionals are left alone to navigate the many questions of this complex market. Not any more. If you’ve wondered how to inspire your team to treat groups as VIPs, what new markets should you be considering, how do you get repeat business, and how to maximize my operator relationship, the wait is over. The 2011 Group Travel Supplier Summit is about real questions from real suppliers. Suppliers just like you told us the issues they face and the Summit answers those questions.

Published in Kasie's Blog
Wednesday, 17 August 2011 10:03

Is Right For You?

Navigating the digital world can be overwhelming to say the least. Over the last several years, we have seen new Web sites pop up, and deciding what is right for you is not always easy. Also, maintaining all your information on all your various travel sites can be cumbersome. So when launched this summer, I decided to have a chat with their President Patrick Connor. I asked him some of the very questions I thought you would want to know. Here’s what he had to say …

Published in Kasie's Blog

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