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Education resource for the group travel supplier


Wednesday, 05 December 2012 14:34

Crisis! Your Social Networking Response

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Social networking has a light side and a dark side. If ever your fan page crosses over to the dark side, be prepared in how to best handle your crisis situation. One way to do so is to choose your battles when responding to social networking posts during a crisis. Examples that constitute a crisis situation may include negative comments, a local emergency, or highly opinionated posts. Although it may not be possible to respond in every crisis situation, there are ways to determine which will receive a reply. Follow this formula:

Wednesday, 28 November 2012 16:25

Why Print Marketing is Essential

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To most business owners, marketing the business is one of the most important and difficult things they have to face in day-to-day operations.

Thursday, 15 November 2012 10:32

Marketers Take Social Networking Seriously

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Those who have been in the business world for decades will remember a time before the Internet, its rise, and how it shifted into being an essential tool for any company. In the beginning, website designers were few and far between, and configuring a website seemed like something for a professional, not the average business owner.

Wednesday, 07 November 2012 13:36

5 Twitter Essentials

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There are many ways to use Twitter, and we are still figuring out the rules. The great thing about social media is that it is still so new that you can make your own rules as you go, with an eye on what works and what doesn't. Here are a few tips.Read More

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