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Education resource for the group travel supplier


Wednesday, 18 December 2013 14:08

And here we are!

As 2013 comes to an end, it brings the promise of an exciting future. And as we all plan for our future, we need to ask ourselves, “How can we be more productive overall?” 

At Group Travel Supplier, that is exactly what we plan to do. 

Published in Kasie's Blog
Thursday, 21 November 2013 02:46

It's Smarter to Travel in Groups

As travel professionals, we want to make every travel experience easy and pleasurable making sure our clients are taken care of in every way possible. Although not everything will go according to plan like we hope it does, as long as we, and the client, decide to choose happiness in spite of unforeseen circumstances, everything will be alright. We thought that since the holidays are coming up (some of the most hectic times in travel) we would put your minds at ease with these funny (somewhat true) videos about travel.

Published in Marketing
Wednesday, 22 August 2012 09:31

Are You in the Box?

As a business leader, many people approach me with well-meaning book recommendations. There seems to be a book for every situation under the sun. Who has the time to read all of them? I know I don’t.

In a meeting months ago, one of my employees recommended a book called Leadership and Self-Deception by the Arbinger Institute and actually handed me a copy. Life has happened and I have been unable to turn a page in any book. I invited her to write my blog about this book. So I introduce you to Stephanie, our guest blogger for this week:

Published in Kasie's Blog
Wednesday, 15 August 2012 21:10

Strategies to Improve Sales Effectiveness

In a typical scenario in a company, the sales department tends to strive hard to achieve both customer satisfaction as well as the sales. In such a scenario, the term "sales effectiveness" is of the utmost importance. It is important to acknowledge the fact that one has to be prompt and extremely fast in closing the sale otherwise it gets lost. What you require are strategies, which are proved to be effective in closing the deal and increase your effectiveness to a great extent. Here are a few strategies, which have worked well in the past and are known to have affected sales effectiveness in a very positive fashion.

Know Your Customer
It is imperative that you know your customer well. This knowledge will not come in a day's time and may take a while before you master it. If you approach a customer when he is in the best of his moods, chances are that you might be able to strike a deal. This will affect the sales effectiveness for you.

Follow and Nurture the Leads Generated
The leads generated are of the utmost importance as also to develop and nurture them. Time is of the essence and if you fail in closing the sale deal then the customer will ask your competitor to do so. Hence, it is imperative for you to take care of the leads generated also as promptly as you receive them.

Use Prime Selling Time
In order to increase your sales effectiveness, make sure that you use prime time. By this term, we mean the time when potential customer is able to spend maximum time with you and does not have other pressing assignments waiting to be completed.

Establish a Dialogue
Establishing a rapport is imperative in closing the sale. This will help you to form a mental bond or connect with the customer so that you are able to find out as to why the customer is not buying the product or services from you.

The strategies enumerated above are to increase sales effectiveness. This can be done in your practical life and believe us when we say that your existing customers can bring in a huge number of customers without you having to toil even a wee bit. All you need to do is to take care while you are in the process of closing the sale. Once this is done, you tend to set in action a process wherein your commitment towards the work and effect of the product will take precedence. Your work will prove to be sole attraction for more customers to join you and this increase your sales effectiveness.

Source: Elia Winson writes about sales performance.

Published in Sales
Wednesday, 15 August 2012 21:08

Gaining and Keeping Trust

If you own or operate a business of any kind, chances are you are working with clients on some level. It is very important that you develop long lasting relationships of trust and honesty with these people, so that you can retain their business, and their loyalty.

There are a number of reasons why this is so key in business. It applies to more than just clients though-it also applies to the people you are working with, and for.

If your employees see you telling the truth, even when it is not easy or comfortable to do so, then you will build an incredible bond of trust with them. With that bond of trust will come more cooperation and motivation, which is exactly what the head of any company wants.

The lesson is clear. If you want your customers to remain loyal, you must earn and keep their trust.

If you want a stronger team at work, you have to build a foundation of trust. This will quickly become your competitive advantage when it comes to business.

To begin with, you must assume the best when it comes to the people you are working with. When something goes wrong, or when the other person disappoints you, start by assuming the best.

Honor the other person you are dealing with, and keep your temper in check. Rather than focus on who is us you can throw the book at, try to figure out what can be done to fix the problem.

Keep that crucial focus set on the future, and maintain the relationship that you need to. If you lose your temper and start the blame game, you may end up very embarrassed by your behavior once the situation calms down.

After all, sometimes the situations we try to blame on others end up being rooted in our own mistakes. When your customers are right, make sure that you stick up for them every chance you get.

This is one key way to build trust-let them know that they are important enough to stand up for, even when it is not necessarily popular. Next, do you best not to gossip.

There is something very alluring, and maybe even a little satisfying, about sharing a negative tidbit. It may make you feel a bit superior, but you have to fight the urge to add to the passing of information begin people's backs.

There are a few simple reasons for this. Negative gossip almost always gets back to the person you are discussing.

That is just the nature of juicy, negative, sensationalized news. Just to make matters worse, the version that gets back to the person you discussed is usually worse than the version you shared.

If you are having problems with the reputation of your company due to false statements on the internet, you may want to hire an SEO company to do some reputation management for you. They can successful help you to regain the trust of your existing clients, as well as help you to find potential ones.

Next, you need to learn to keep all of your business promises and claims. Nothing destroys trust faster than failing to keep your promises.

You tell a colleague that you will get back to him, and he sees it as a promise. It is completely up to you to follow through.

Do not get discouraged, if building that foundation with the people you work with takes time-it always does. Successful relationships are not established in one day-they are created subtly over time.

Just as it takes more than one block to build a fortress, it takes more than one action to build trust. It takes a lot of blocks to get the results you want.

If you work to develop this key quality, you can become a better leader and manager, you can retain your employees, and you can keep your customers who want to buy from you over and over again for life.

You will soon be able to achieve more than you ever thought possible, and gain that competitive advantage over those in a similar field as you. Talk to an SEO company today about what you can do to control your own reputation, and get the respect and quality customers that you deserve.

Source: Ronald Pedactor is a veteran in the field of online marketing and has authored hundreds of articles relating to online marketing and search engine optimization.
Published in Business Practices
Thursday, 26 April 2012 13:14

Is Pinterest Right for Group Marketing?

Pinterest is the fastest growing social network today. According to HubSpot, it’s rated as the number-five social networking site and ranks ahead of LinkedIn and Google+. This statistic alone is making marketers dive in and find ways to use it for promotional purposes. While this may be difficult for some industries, it’s easier for tourism professionals. Why? Pinterest is a site designed to share your tastes, interests, and desires with imagery and video. And, destination marketing is best shared through just that.

Published in Kasie's Blog
Thursday, 29 March 2012 14:30

Social Media Content and Lead Nurturing

In a sense, rehashing tips on how to develop leads from social media is beating a dead horse. But there's more to this social media game than meets the eye–or builds the perfect networking relationship.

Published in Sales
Thursday, 22 March 2012 09:32

Group Demand Driving Improved Occupancy

Occupancy in hotels from group reservations increased 5.9 percent in 2012, and group businesses recently increased 5.1 percent.

Published in Industry News

DMOs are providing tour operators with a new, easy way to plan a group trip—online group planning. One such DMO is The Alleghenies. Group leaders can plan packaged travel with ease using the new customizable trip feature on the website. They can adapt tours to fit the special needs and preferences of their groups based on activities, time of year, and the size of groups.

Published in Business Practices

The U.S. Travel Association and industry partners offered input on national strategy for travel and tourism in answer to President Barack Obama's call for comments and recommendations. Key elements for national strategy are laid out in a document that detailed objectives and tactics to promote and expand international and domestic travel as laid out in Executive Order 13597–Establishing Visa and Foreign Visitor Processing Goals.

Published in Industry News
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