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Education resource for the group travel supplier


Chelsea Stoskopf

Chelsea Stoskopf

Wednesday, 18 December 2013 15:20

The Delicate Art of Giving Feedback

To be an effective manager, you need to be skilled at giving out both praise and criticism. While praise is easy to give, it is far more challenging and unpleasant to criticize your employees. Yet the practice of management requires you to occasionally show employees where they need to improve. Thus, it is vital for managers to learn how and when to give negative feedback.

Wednesday, 18 December 2013 14:08

And here we are!

As 2013 comes to an end, it brings the promise of an exciting future. And as we all plan for our future, we need to ask ourselves, “How can we be more productive overall?” 

At Group Travel Supplier, that is exactly what we plan to do. 

Tuesday, 17 December 2013 05:34

USTOA Members Reveal Travel Trends for 2014

In an annual survey of travel forecasts and trends for the U.S. Tour Operators Association (USTOA), nine out of ten of active tour operator members anticipate a growth in sales in 2014 with nearly two-thirds of members “optimistic” and forecasting a “boom year” with growth anywhere from seven percent to ten percent or higher.   

Thursday, 12 December 2013 15:30

12 Selling Days of Christmas

It’s that time of year.

Snow is flying (at least in Michigan), Christmas music is playing, the Salvation Army Bell is ringing, and the year-end rush is upon us. Don’t let the Christmas crazy and stresses of hitting numbers overwhelm you: There is a lot December 12 has to offer.

The Cuban government has announced that it is shutting down nearly all of its consular services in the United States “until further notice,” because it was unable to find a bank willing to handle its business. The decision threatens to disrupt a recent surge in travel between the United States and Cuba on the eve of the holiday season.

In all of this social networking, transformation that affects the sales process is happening. It’s a transformation of the buyer, the buying process, the buying committee, and the resulting necessary transformation of the modern sales professional.

Tuesday, 10 December 2013 06:34

9 Qualities of Truly Confident People

First things first: Confidence is not bravado, or swagger, or an overt pretense of bravery. Confidence is not some bold or brash air of self-belief directed at others. Confidence is quiet; it’s a natural expression of ability, expertise, and self-regard.

Monday, 09 December 2013 07:04

The 4 Most Effective Twitter Calls to Action

Social media marketing must include calls to action. Calls to action (CTA) are an essential part of inbound marketing. Their goal is to convert a user into a lead, and, later, into a customer. They are a way for you to entice your social media audience to focus on the action your want them to take.

Twitter recently analyzed more than twenty-thousand Promoted Tweets that were randomly sampled over a three-month period. They examined how various types of Promoted Tweet engagements differed depending on which types of calls to action were included, and compared them to a baseline of Promoted Tweets that did not include any calls to action. Here are the results:

1. Ask for a download.

Have a new product to promote that’s available for download? Tweets in timelines that explicitly ask people to download from an included link increase URL clicks by an average of thirteen percent. Tweets in search that feature this call to action increase clicks by an average of eleven percent.

Tips from Twitter:

  • Give people clear direction.
  • Offer an incentive to click.
  • Use # (hashtags) and @ mentions sparingly to keep users focused on one action.
  • You can also set a deadline to increase the sense of urgency.

 2. Ask for a retweet.

Want to turn followers into advocates and generate earned media? Offer a clear, compelling reason to retweet your messages. This increases retweets by an average of 311 percent.

Twitter recommends:

  • Spell out the word ‘retweet’ instead of using "RT."
  • Tell your audience why your tweet is worth sharing by giving them something valuable in return.
  • Keep formatting clear and simple, so people know exactly what you want them to do.

3. Ask for a follow.

Want to reach new audiences on Twitter? It could be as simple as asking for a follow. Twitter’s data shows that tweets that asked for a follow increased responses by 258 percent.

Twitter’s suggestions for improving effectiveness:

  • Highlight the exclusive content you’re offering, e.g. “Get a sneak peek at exclusive new products” or “See what goes on behind the scenes.”
  • Provide an incentive to follow you by promoting contests and prizes.

4. Ask for a reply.

Want a response from Twitter users? Ask for it. Tweets that ask for a reply increase replies by an average of 334 percent. Replies increase 307 percent when this call to action appears in search results.

Twitter tips to improve response rates:

  • Get personal in your tweets.
  • Use a conversational tone.
  • Combine the question with a contest or other exclusive incentive.

Have you tried marketing initiatives on Twitter? I’d love to hear about them!

Source: Pam Dyer

Tuesday, 03 December 2013 08:10

NTA Announces Departure of President

NTA has announced that Lisa Simon, CTP, is stepping away from her role as the association’s president. Simon, who has been with NTA for twenty-eight years, seven in the position of president, said she reached this decision in the spirit of mutual benefit. “I have been with NTA for most of my professional career, and during that time, we have seen an incredible amount of growth and change. I believe this is the right time for me to find new challenges and the right time for new leadership to take the association into its next phase of growth.”

Tuesday, 26 November 2013 02:28

NTA Opens Travel Exchange to Travel Agents

Along with welcoming new members to Travel Exchange '14, NTA is opening the door to another group of first-time attendees: travel agents. Agents will participate at the Los Angeles-based convention on February 19 and 20, 2014, the last two days of the event.

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