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Education resource for the group travel supplier


Monday, 07 January 2013 09:00

Writing Good Sales Copy that Gets Results

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One of the biggest challenges to selling your product or service online is writing the sales copy. You are basically trying to use text to convey the benefits of your business, destination, or attraction to the buyer. Hopefully, the prospective buyer has already been searching for the answer to their problem. It is your job to convince them that your offer will satisfy their needs.

Thursday, 03 January 2013 11:09

4 Tips to Capture Tour Operator Interest

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It's never too early to start planning for spring and summer vacations. In fact, now is the perfect time for tour operators to digest the feedback from their customers and start sourcing new products, experiences, and services to offer in the coming year.

Smart tourism marketers know, understand, and appreciate this cycle. They realize how important it is to maintain brand awareness after the guests have left. So, how does a company capture the interest of a tour operator?

Thursday, 20 December 2012 16:13

Supplier Engagement Promises Sales

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Suppliers like the Fox Cities Performing Arts Center in Appleton, Wisconsin, are reaching out to clients for ideas on how to best provide products and services. Connecting this way proves your business really does put the customer's needs first.

The Fox Cities Performing Arts Center asks "Are you listening to your tour operator partners? Have something to say about Broadway tours in your city? Looking to better your experience at the theater next season?" The questions are geared toward those who have experience with the company and those who may be looking to learn more about it. The important thing is that the arts center makes a point of showing clients that their input will matter: "We want to hear more about which shows you want to see in our city and how we can offer the best theater-going experience for you.”

Wednesday, 12 December 2012 10:49

4 Ways to Make Your Selling More Social

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Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all.

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