As 2013 comes to an end, it brings the promise of an exciting future. And as we all plan for our future, we need to ask ourselves, “How can we be more productive overall?”
At Group Travel Supplier, that is exactly what we plan to do.
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Sales
The ABCs of Social Selling: Always Be Connected
In all of this social networking, transformation that affects the sales process is happening. It’s a transformation of the buyer, the buying process, the buying committee, and the resulting necessary transformation of the modern sales professional. ...
Read More...Marketing
The 4 Most Effective Twitter Calls to Action
Social media marketing must include calls to action. Calls to action (CTA) are an essential part of inbound marketing. Their goal is to convert a user into a lead, and, later, into a customer. They are a way for you to entice your social media audience to focus on the action your want the...
Read More...Business Practices
The Delicate Art of Giving Feedback
To be an effective manager, you need to be skilled at giving out both praise and criticism. While praise is easy to give, it is far more challenging and unpleasant to criticize your employees. Yet the practice of management requires you to occasional...
Read More...Industry Updates
USTOA Members Reveal Travel Trends for 2014
In an annual survey of travel forecasts and trends for the U.S. Tour Operators Association (USTOA), nine out of ten of active tour operator members anticipate a growth in sales in 2014 with nearly two-thirds of members “optimistic” and forecasting a “boom year” with growt...
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Ph: 616.458.8371 • Fax: 616.458.8609 • Web: serendipitymediallc.com